Let’s say you have expertise in marketing in a particular area, whether education, church outreach, restaurants and bars, hotels and resort, music groups, small retailers, etc. You’d like to expand your business to provide your own brand of SMS marketing to your clients as part of your service package, but you are not sure how to begin.
The first thing you need to do is identify a trustworthy SMS provider who offers white label reselling. If sms marketing services work with an SMS service yourself, and you’ve found the service to be excellent, you might not need to look much further, although, it’s good practice running a business to do research and compare prices with different providers. Nevertheless, an established relationship will probably be worth something, too.
Be sure you check the reseller packages and ensure that the different levels offer something that will suit you as you set up and also give this facet of your business room to grow.
You also need to figure out how you’re going to provide added value to the SMS service, if that’s what you elect to do. You also have to figure out if you’re likely to provide incentives and what they’ll be. For example, if a client subscribes with you for web page design and hosting and SMS service as a package, perhaps you give them a special monthly deal.
It is possible to further assist your client by creating your own support material that targets particular conditions that your clientele will probably face in developing SMS marketing, especially if they have no experience. If, for example, you work with restaurateurs, you can provide examples of the types of advertising campaigns they may wish to run (coupons, 2-for-1 sales, etc.) and customer information they may desire to provide (specials, entertainment, new menu items, reservation alerts, etc.).
Needless to say, if your clientele is medical offices, lawyers, churches, auto sales, recreation facilities, shops, or real estate agents, you will provide slightly different advice and suggestions to fit this needs of whatever type of client you have.
You will require a domain name to perform your service from, nevertheless, you may be able to connect it to an existing website.
Since you already have a small business with a clientele, your addition of SMS marketing services will be expanding your service, you already have a set of customers to whom it is possible to pitch your added service. It is possible to pitch your new service through emails, calls, social media, on your own business cards, in text advertisements, in face-to-face meetings, via instant messaging services, and-of course-via SMS.
In addition, you might find that clients who sign up for your white label SMS services first will become interested in another services that you offer, so each side of your business may feed another.